Privacy Policy

1. Information We Collect

1.1 Information You Provide

We collect information that you voluntarily provide when using our Service:

Type of Information	Examples	Purpose
Account Information	Name, email address, password	Account creation and authentication
Profile Information	Body measurements, style preferences, gender	Personalized outfit recommendations
Photos	Profile pictures, body photos for avatar	3D avatar creation and virtual try-on
Communication	Messages, feedback, support requests	Customer service and improvements

1.2 Information Collected Automatically

When you use StyloOutfit, we automatically collect certain information:

• Device Information: Device type, operating system, browser type, IP address
• Usage Data: Pages visited, features used, time spent, click patterns
• Location Data: General location based on IP address (not precise GPS)
• Cookies & Similar Technologies: Session data, preferences, analytics

1.3 Information from Third Parties

If you sign in using Google or other third-party services, we receive:

• Name and email address
• Profile picture (if public)
• Basic profile information

2. How We Use Your Information

We use your information for the following purposes:

2.1 Provide and Improve Services

• Create and manage your account
• Generate personalized outfit recommendations
• Create your 3D avatar for virtual try-on
• Process your requests and preferences
• Improve our AI algorithms and features
• Develop new features and services

2.2 Communication

• Send account-related notifications
• Respond to your inquiries and support requests
• Send updates about new features (with your consent)
• Provide customer service

2.3 Security and Fraud Prevention

• Detect and prevent fraud, abuse, and security incidents
• Verify user identity
• Protect against unauthorized access
• Enforce our Terms and Conditions

2.4 Analytics and Research

• Analyze usage patterns and trends
• Measure effectiveness of features
• Conduct research to improve AI models
• Generate aggregated, anonymized statistics

2.5 Legal Compliance

• Comply with legal obligations
• Respond to legal requests
• Protect our rights and property

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We share information with trusted third-party service providers who help us operate our Service:

• Cloud Hosting: AWS, Google Cloud, or similar (for data storage)
• Analytics: Google Analytics (for usage analysis)
• Email Services: SendGrid, Mailgun (for transactional emails)
• Payment Processors: Stripe, PayPal (if we introduce paid features)

These providers are contractually obligated to protect your data and use it only for specified purposes.

3.2 Legal Requirements

We may disclose your information if required by law or in response to:

• Court orders or legal processes
• Government or regulatory requests
• Protection of our rights, property, or safety
• Prevention of fraud or illegal activities

3.3 Business Transfers

If StyloOutfit is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your information becomes subject to a different privacy policy.

3.4 With Your Consent

We may share your information for other purposes with your explicit consent.

4. Data Security

4.1 Security Measures

We implement industry-standard security measures to protect your data:

• Encryption: Data encrypted in transit (HTTPS/TLS) and at rest
• Access Controls: Limited access to personal data on need-to-know basis
• Authentication: Secure password hashing and multi-factor authentication
• Monitoring: Regular security audits and vulnerability assessments
• Backups: Regular encrypted backups for data recovery

4.2 Your Responsibility

You are responsible for:

• Keeping your password secure and confidential
• Logging out of your account on shared devices
• Notifying us immediately of any unauthorized access
• Using strong, unique passwords

4.3 Data Breach Notification

In the event of a data breach that affects your personal information, we will notify you promptly as required by applicable law.

5. Your Privacy Rights

5.1 Access and Portability

You have the right to:

• Access your personal information
• Request a copy of your data in a portable format
• Know what data we have about you

5.2 Correction and Update

You can:

• Update your profile information anytime
• Correct inaccurate data
• Complete incomplete information

5.3 Deletion

You can request deletion of your:

• Account and associated data
• Specific pieces of information
• Photos and avatars

Note: Some information may be retained for legal or legitimate business purposes.

5.4 Opt-Out

You can opt-out of:

• Marketing emails (unsubscribe link in emails)
• Analytics cookies (browser settings)
• Data collection for certain purposes

5.5 Object and Restrict

You can:

• Object to processing of your data
• Restrict how we use your information
• Withdraw consent at any time

5.6 How to Exercise Your Rights

To exercise any of these rights, contact us at privacy@stylooutfit.in

6. Cookies and Tracking Technologies

6.1 What Are Cookies?

Cookies are small text files stored on your device that help us provide and improve our Service.

6.2 Types of Cookies We Use

Cookie Type	Purpose	Duration
Essential Cookies	Required for basic functionality (login, security)	Session/Persistent
Analytics Cookies	Understand how you use our Service (Google Analytics)	Up to 2 years
Preference Cookies	Remember your settings and preferences	Up to 1 year
Functional Cookies	Enable enhanced features and personalization	Persistent

6.3 Managing Cookies

You can control cookies through:

• Browser settings (block or delete cookies)
• Opt-out tools (e.g., Google Analytics opt-out)
• Privacy settings on our website

Note: Disabling essential cookies may affect functionality.

7. Data Retention

7.1 How Long We Keep Your Data

We retain your information for as long as necessary to:

• Provide our Service to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Improve our AI models and algorithms

7.2 Retention Periods

Data Type	Retention Period
Account Information	Until account deletion + 30 days
Photos and Avatars	Until deletion or account closure
Usage Data	Up to 2 years (anonymized after 1 year)
Communication Records	Up to 3 years for customer service
Legal/Compliance Data	As required by law (typically 7 years)

7.3 Deletion Process

When you delete your account:

• Personal data is deleted within 30 days
• Anonymized data may be retained for analytics
• Backups are purged within 90 days
• Legal retention requirements are honored

8. Children's Privacy

StyloOutfit is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@stylooutfit.in and we will delete such information.

Users aged 13-18 should have parental consent before using our Service.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.

When we transfer your data internationally, we ensure appropriate safeguards are in place:

• Standard contractual clauses
• Data processing agreements
• Compliance with applicable data protection laws
• Encryption during transfer

10. Third-Party Links and Services

Our Service may contain links to third-party websites, services, or integrations (e.g., shopping sites, social media). This Privacy Policy does not apply to those third parties.

We are not responsible for the privacy practices of third parties. We encourage you to read their privacy policies before providing any information.

10.1 Third-Party Services We Use

• Google Sign-In: Authentication service (Google Privacy Policy)
• Google Analytics: Usage analytics (Google Privacy Policy)
• Cloud Storage: Data hosting (varies by provider)

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

11.1 Notification of Changes

We will notify you of significant changes by:

• Email notification (if you have an account)
• Prominent notice on our website
• In-app notification
• Updating the "Last Updated" date

11.2 Your Continued Use

Your continued use of StyloOutfit after changes to this Privacy Policy constitutes acceptance of the updated policy.

If you do not agree with changes, please stop using our Service and delete your account.

12. Your California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

12.1 Right to Know

• Categories of personal information collected
• Sources of personal information
• Business purposes for collection
• Categories of third parties we share with

12.2 Right to Delete

Request deletion of your personal information, subject to certain exceptions.

12.3 Right to Opt-Out

We do not sell personal information. If this changes, we will provide an opt-out mechanism.

12.4 Non-Discrimination

We will not discriminate against you for exercising your CCPA rights.

13. European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

13.1 Legal Basis for Processing

We process your data based on:

• Consent: You have given explicit consent
• Contract: Necessary to provide our Service
• Legitimate Interests: For business operations and improvements
• Legal Obligation: To comply with laws

13.2 Your GDPR Rights

• Right to access your data
• Right to rectification (correction)
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent
• Right to lodge a complaint with supervisory authority